![]() ![]() If you sell directly on Apple Books, review how to set up pre-orders for full instructions. ![]() ![]() If you publish your book through an aggregator like Draft2Digital or PublishDrive, you can contact them directly for instructions on setting up pre-orders. Any updates you might want to make later, such as changes to your book description copy or even adjustments to your publication date, are easy to submit at any time. You can set a pre-order up to 12 months in advance of the book’s publication date, and all you’ll need is some basic information about the book: covers, files, and a sample (preview chapters). The good news is pre-orders are easy to set up on Apple Books. It allows you to capture sales while you have your reader’s attention. Linking marketing efforts directly to your book’s pre-order page is the most effective way to benefit from the buzz that you’re creating. Pre-orders allow existing fans and new readers to purchase a book in advance of the publication date, and the more pre-orders you have on your release date, the better your odds of gaining visibility on our top charts. It’s hard to overstate the importance of pre-orders. You spend countless hours writing, but how much time do you spend planning how to optimize your book’s chances of success? Developing a marketing strategy is how most of the bestsellers on Apple Books - particularly independent authors - separate themselves from the ever-growing competition. ![]()
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